The stage is Ayanagi City, a city near the Japan Sea. It is a futuristic city that was built to carry out the recovery from the calamity caused by the "Apathy Syndrome" ten years previous. High school student Shin Kanzato with his little brother Jun, meet with their elder brother Ryō, who is the chief of the Ayanagi City Police, again after ten years. At that time, a series of strange incidents happen in Ayanagi City such as the crew of a submarine that suddenly disappears while in their submarine, or a spiritless symptom which disturbs the world after ten years, or the case of the inside out corpse where a student took on a cruel appearance. Ryō tracks down the organization behind the string of incidents, and having become involved in the incidents, Shin awakens the "Persona". -Anime News Network

Its one of those shows that is kinda hard to summerize, and as was noted only the first ep is out so far.

I watched it yesterday. The Shadow pulling thing is rather confusing, and there was this mention about the events that took place ten years ago.