Yeah, I was being naive. Just because I would want to have pride in my work and know something about it, doesn't mean that successful companies won't just focus on sales and be ignorant of everything else. To be fair, though, they were very proud of the "research" they did into translating the names "correctly" for, say, SMT P3... although according to a chick in the audience, they got Aeigis wrong, and my point is, it's pedantic details, not very creative work. Or maybe I had no point. I'm not sure anymore.
Also, Atlus has since converted the video from the talk to a 7-part series and put it on their YouTube channel thingy, here's a link to the playlist:
http://www.youtube.com/view_play_list?p=03B9D7DB664178E8